What an electrician's website has to get right
Someone looking for an electrician is letting a stranger into their house to work on the wiring, so trust comes before anything clever. The site has to show who you are and that you’re registered before it shows anything else:
- Your SELECT, NICEIC or NAPIT membership near the top of the page, with a link to the register so a careful customer can check it.
- Your Google reviews, in the customer’s own words, with photos of real jobs beside them rather than stock pictures of someone else’s fuse board.
And your number sits on every screen of the phone version, because someone with half the house dark isn’t going to scroll looking for it.
A page for each job, written the way people search
Nobody searches for “electrical services”. They search for “EICR Glasgow”, “fuse board replacement” or “EV charger installer near me”. So each kind of work you want more of gets its own page: EICRs, consumer units, rewires, EV chargers, commercial work, whatever your firm actually does. Each page answers what that customer wants to know and makes it easy to send an enquiry about that job.
Landlord work gets particular care. In Scotland a let property needs an EICR at least every five years under the Repairing Standard, plus PAT testing on any appliances the landlord supplies under the Scottish Government’s guidance, and letting agents look for a firm that makes that easy. A compliance page that explains it plainly, and lets an agent send a list of properties in one go, is worth more to your firm than any homepage banner.
If you already have a site that Google knows about, we keep the page addresses it has already indexed, so you don’t lose ground when the new one goes live.
What happens after they press send
The site is half the job. The website form, missed calls, texts, WhatsApp, Facebook and Instagram messages and web chat all land in one inbox on your phone. An AI agent trained on your services and your patch replies within minutes, in your voice, and asks what you’d ask: what the job is, where, how soon, and for a photo of the board if it helps.
It won’t give a price or promise a date, and anything that sounds like a safety problem comes straight to you instead of getting advice from an AI. For the calls you can’t take up a ladder, you choose whether a voice agent picks up or the caller gets a WhatsApp from your own number. There’s more on that side on the page about enquiry handling for electricians.
When the job’s done, the customer gets a Google review request, so the next person to find you has more to go on.
Built properly, and fast on a phone
Every site is designed for your firm and built by hand, not dropped into a template, so it looks like you rather than like every other electrician in the town. It loads fast on a phone with poor signal, and the words are in the page itself, where Google and the AI assistants can read them.
You can see one we built for Fix It, a renovation and maintenance firm in Glasgow’s West End.