Who we are
Shoogly is James Sim, trading as Shoogly, based in Glasgow. For anything on this page, email jamie@shoogly.co.uk and you get Jamie, not a ticket queue.
When you send an enquiry
The enquiry form, and the chat when you choose to leave your details, collects your name, contact details and a few facts about your firm. It exists so we can reply to you and arrange a call. Nothing else is done with it.
Where it goes: our own private database, an email notification to Jamie, and our records system. We keep it while we might work together, we never sell it or pass it on, and if you want it gone, say so and it goes.
Chatting with Davey
Davey is an AI and says so on the tin. Your messages are sent to Anthropic’s Claude business API to generate each reply. Business API conversations are not used to train their models.
We keep chat transcripts for up to 90 days so we can check the quality of the answers, then they are deleted automatically. We do not store your internet address alongside a chat, only an anonymised code that stops abuse of the service.
Two sensible notes: please keep passwords, financial details and anything sensitive out of the chat, and if you would rather not talk to an AI at all, the form and the booking link do the same job.
Booking a call
Calls are booked through Calendly, which collects what it needs to put the meeting in both calendars. Their own privacy policy covers that part.
Analytics
We use basic visit statistics to see which pages get read. No advertising trackers, no selling your browsing to anyone.
The tools that touch your data
- Anthropic (Claude): generates the chat replies
- Supabase: our private database for enquiries and transcripts
- Resend: sends the enquiry notification emails
- Airtable: our records of enquiries
- Vercel: hosts the site and its visit statistics
- Calendly: call booking
- Google Analytics: page-level visit statistics, where enabled
Your rights
You can ask what we hold on you, have it corrected, or have it deleted, at any time. Email jamie@shoogly.co.uk and it gets handled promptly and without fuss. If we ever change how any of this works, this page changes the same day.