What we’re thinking about
in AI.
Notes on what’s happening in AI — what’s actually useful, what’s noise, what’s worth paying attention to. Plenty of it lands on the trades and home-service side, since that’s the world we work in. Not all of it does.
Practical pages, if you’d rather skip the essays: AI receptionist cost in the UK, a human answering service versus AI, what a missed call costs and the free guides. One of the essays, why “AI is coming for your job” is a poor plan for a trade firm, is the longer version of that argument.
What Shoogly Actually Does (and Why It Exists)
Shoogly builds premium websites and an AI enquiry system for UK trades and home service businesses. Here's what that means in plain English, what's running today, and why the name is an insult.
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Why an AI Company Cares What Your Logo Looks Like
Most AI companies will bolt a chatbot onto your business and leave it looking like it did in 2011. Here's why Shoogly does branding, design and the visual stuff as well as the robots, with the Fix It refresh as evidence.
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Stop Telling People That AI Is Coming for Their Jobs
A take for trades and home service businesses on why the AI-is-taking-jobs panic is overblown, and what to actually do about it.
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