See what your missed enquiries
are costing you.
Three honest numbers about your business. We'll show you, in pounds and in jobs, what's walking out the door each month because nobody got back to them in time. The math is open. The tool is free.
The typical invoice when a job actually goes ahead. Blended across small repairs and bigger refurbs.
Calls that rang out, forms left overnight, WhatsApp you didn't see. Be honest with yourself.
Your close rate on conversations you actually have. Most owners overestimate this.
About £11,366 a month,
walking out the door.
Over twelve months, that's £136,395.
Or roughly 3 jobs a month walking out.
Most of this is fixable.
Plugging this leak is the job we built our business around. When an enquiry lands, our system reads it, replies in your voice within minutes, qualifies it, flags how urgent it looks, and puts a brief on your phone. Missed calls and WhatsApp run through the same brain. What it costs depends on the shape of your business. We talk you through it on a 15-minute call.
No long contracts. No hard sell. If you're not happy with the build in the first 30 days, you get a full refund.
See how the system worksHow we worked this out
We took the enquiries you don't respond to in time, scaled them to a month, and applied your own close rate on the conversations you do have. The assumption: a missed enquiry, if you'd caught it in time, would convert at the same rate as the ones you handle today. It's conservative. Some research suggests the picked-up call is easier to win because the competitor never got a chance.
Monthly leak = missed enquiries / week × 4.33 × your close rate × average job value
Honest scope: the number above is your total leak across every channel. Which doors are switched on for your firm on day one (your website form and your inbox today, missed calls and WhatsApp this autumn) we tell you before you pay a penny.
About the calculator
How does the missed call cost calculator work?
You give it three numbers: roughly how many enquiries reach you in a month across calls, forms and messages, how many of those you reckon go unanswered or get answered too late, and what an average job is worth to you. It multiplies those out, applies a conservative assumption about how many late replies still win the job, and shows the monthly figure in pounds and in jobs. Nothing is stored and there is no email wall.
Why does a slow reply cost as much as a missed call?
Because the customer usually contacted two or three firms at once and books whoever answers first. An enquiry that sits unread from 9pm to the next morning is often already gone. The calculator treats late replies as partial losses rather than total ones, so the figure is a floor, not a scare number.
What does a UK tradesman actually miss in a month?
Every firm is different, which is why the calculator asks rather than assumes. From the firms we speak to, a one-to-ten-person trade business typically loses a handful of enquiries a week to unanswered calls, forms left till Monday and emails buried in a personal inbox. At a few hundred pounds a job that adds up to a wage; at renovation job sizes it is a season of work.
What can I do about it without hiring someone?
The cheapest fix is making sure every enquiry gets a reply within minutes even when you are on the tools: a text back to a missed call, an answer to the web form, and a brief on your phone so you ring the right ones back first. That is what Shoogly builds for trade firms. Book a 15-minute call and we run your own numbers through it.