For builders

An AI receptionist for builders
who live on site, not in an office.

A building enquiry can be worth a season’s work, and it usually lands while you’re mixing muck with your phone in a jacket pocket. This answers it properly in your voice within minutes, then gives you an honest read on how serious it looks.

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Updated September 2026

One missed enquiry hurts a builder more than anyone

When a plumber misses an enquiry, they lose a job. When a builder misses one, they can lose a spring. Extensions, loft conversions and renovations are five-figure projects, and the family planning one has usually been thinking about it for a year before they finally fill in your contact form on a Tuesday night.

At that moment they are warmer than they will ever be again, and they have almost certainly written to two or three other firms in the same sitting. The builder who comes back first, sounding like a professional outfit, frames the whole project. The one who replies on Thursday gets compared to him.

You’re not slow because you don’t care. You’re slow because you were up scaffolding, then pricing a job, then home at eight. The missed-enquiry calculator shows what that gap costs at your job sizes; for builders the number is usually uncomfortable.

What the system does with a project enquiry

Project enquiries deserve more than “thanks, we’ll be in touch”. Whichever door one comes through, the system reads it like an estimator would, looks at any photos or drawings attached, and then:

  • Replies in your voice, properly. It acknowledges the project, asks the questions you’d ask before a site visit, like whether plans are drawn up and what the hoped-for start is, and sets up the next step. It reads like you on a good day, not a bot.
  • Briefs you with the job qualified. Job type, location, timing signals, and a score for how serious it looks, so a full renovation with architect’s drawings doesn’t sit in the same pile as “rough idea what a garden room costs?”.
  • Keeps the record straight. Every enquiry in one place, including the ones you take by phone at the builder’s merchant and log with a voice note after.

It never prices anything, never commits you to dates, and never plays estimator. Sizing a job happens on a site visit with your eyes, not in a chat window. The system’s job is to make sure you’re the firm that gets the site visit.

Word of mouth still checks your website first

Most builders say the same thing: the work comes from recommendations. It does, and it will keep doing. But watch what a recommended customer actually does: they hear your name, look you up, judge the website in about ten seconds, and then send an enquiry they expect answered. A referral doesn’t skip the queue you can’t answer; it just joins it with higher expectations. Catching those warm, pre-sold enquiries fast is the cheapest work you will ever win.

What's switched on today

Straight answer, because the AI market has plenty of vapour in it. Switched on today: your website form, your inbox, and the calls you log yourself. Live, in production, for real customers. Missed-call text-back and WhatsApp land this autumn, and every door feeds the same brain. You’ll know exactly what’s on for your firm before you pay a penny.

Where it’s heading: one app on your phone with every conversation in one inbox, a job board from enquiry to complete, bookings straight into your diary, and a review request when the job’s done.

What builders ask us

All my work comes from word of mouth. Why would I need this?

Because recommended customers still enquire, and still expect an answer. They look you up, judge the site, fill in the form, and if nothing comes back for two days the recommendation dies. This makes sure the warmest enquiries you get, the referred ones, are answered like they matter. The website upgrade also means the ten-second look-you-up moment goes in your favour.

An extension enquiry needs a real conversation, not an instant reply.

Agreed, and nothing here replaces that conversation. The instant reply is what wins you the right to have it. It acknowledges the project properly, gathers what you'd want to know before a site visit, and sets up the call. You arrive at that call briefed, first, and looking organised, which is a better opening position than 'sorry, been flat out'.

Can it tell a serious project from a daydreamer?

It reads the signals the way you would: are there drawings, is there a timeline, how specific is the brief, does the message read like someone who's ready. That read lands in your briefing as a score out of ten: an honest signal, not certainty. You'll still overrule it occasionally, and that's fine; it's there to sort the pile, not to make your decisions.

Will it commit me to prices or start dates?

Never. It's guard-railed against quoting, scheduling and anything that binds you. Building work gets priced from a site visit and a think, and everyone knows it. The system gathers, qualifies and replies warmly; the commitments stay yours.

We're a three-man crew. Nobody's ever in an office.

That's the situation this was built for. The office work happens automatically: enquiries answered, qualified, logged, and a briefing sent to whoever's phone you choose. The alternative is hiring someone to catch the phone, which is a wage; this is a fraction of one. If you grow to the size where you want a real office manager, this hands over cleanly.

Keep reading

See it run on your own enquiries.

Fifteen minutes, no commitment. Bring a real enquiry from your inbox and we’ll show you exactly what your customer would have got back, in your voice. You decide if it’s worth it.

Book a 15-minute call

Built in Glasgow.For home service businesses.