For UK trades and home service businesses
Turning missed enquiries into booked jobs.
We help trades get twice the booked quotes in 90 days, without hiring anyone or chasing a single enquiry. Enquiries answered within minutes, in your voice, qualified, and in one place on your phone.
Running live for Fix It, Glasgow. Not happy in 60 days, full refund on the build.
The problem
Your enquiries are scattered.
We make them solid.
You're under a sink when the form lands. The email sits in info@ and the phone rings out in your jacket. By the time you've read it and rung back, the homeowner has booked whoever answered first. Not bad work. Just six places an enquiry can land, and nobody watching the door.
More than half of UK homeowners say they don't trust tradespeople, and the top reason is unreliable behaviour (FMB and TrustMark, 2,000 homeowners, January 2025). A reply two days later looks like more of the same, however good your work is. Shoogly doesn't sell you enquiries like a directory does. It answers the ones you already get.
What that silence costs you each monthTry it
Go on, talk to Amy.
She's the same kind of voice agent we'd put on your phone line, picking up when you can't. Ask her what Shoogly does, or give her your trade and firm name and ring in as one of your own customers.
Try saying
- “What does Shoogly actually do?”
- “I'm a sparky. Bright Spark Electrical.”
- “How much is it?”She won't say. Jamie will.
Works in your browser with your microphone. No number to dial, nothing to install. She'll tell you she's a voice agent if you ask.
Not loading? Book a quick call with Jamie instead.
How it works
However it comes in,
it gets dealt with.
A form, a missed call, a text, a WhatsApp, a Facebook message, a call you can't take. An agent trained on your firm replies within minutes, finds out what the job is, where and when, asks for photos, and passes it to you qualified. Reply yourself at any point and it steps back.
- Reply within minutes, day or night
- Ask what, where, when, and for photos
- Never price, never promise a date
- Hand over once it's qualified
- Flag anything odd for you
And the website. If yours isn't pulling its weight, we build you one that does, with the system wired in from day one. ShooglyPeg Decorators is a made-up Glasgow firm with a real, live site: the standard every build gets.
ShooglyPeg DecoratorsScroll the demo site
How it plays out in your trade: plumbers, electricians, builders, landscapers and renovation companies. Or read the questions people actually ask us, the blog, the free guides, what an AI receptionist costs in the UK and what a missed call costs.
On your phone
Every enquiry,
one place.
The app on your phone is HighLevel, set up and run by Shoogly. One inbox for texts, WhatsApp, Facebook, Instagram, web chat and your form. One board from new enquiry to job complete. Your diary, your reviews, your numbers, in the same place.
- CDClaire Docherty2:53 PMTomorrow morning please1
- MKMark Kerr1:20 PMAgent: Thanks Mark. Which day suits for a look, Thursday or Friday?
- AFAisha Farooq12:04 PMHiya, do you do garden fences? Hyndland1
- 0707700 90041211:38 AMMissed call · texted back
- LPLorna Paterson9:15 AMAgent: No bother. Roughly how big is the room, and when were you hoping to start?
- JSJamal SaidYesterdayCheers, Tuesday at 9 is fine 👍
- RBRachel BoydYesterdayAgent: Could you send a photo of the gutter?
- GHGail HendersonYesterdayPerfect, see you Thursday
- ICIan CampbellMonAgent: No bother. Is it the front door or a back door, and roughly how old is it?
- 0707700 900177MonMissed call · texted back
- SOSam OkaforMonThanks, that's all sorted now 👍
Today
Our demo firm's inbox, drawn from the app. Yours is the same with your name on it.
- New enquiry
- Qualifying
- Ready to book
- Survey booked
- Quote sent
- Booked in
- Job complete
- Lost
You're in charge.
The agent handles the back and forth and passes each enquiry to you once it's qualified. Anything odd, it flags instead of guessing. It never prices and never promises a date: you price the job once you've seen it. Reply yourself at any point and it steps back.
- Trained on how you talk to customers, and you hear it before it goes live
- Never pretends to be a person if someone asks
- Existing customers get you, not the agent
- Switch it off on any conversation with one tap
Built on HighLevel. The platform behind the app, used by thousands of firms worldwide. Shoogly sets it up around your firm, trains the agents on how you work, and looks after it. You get one login and my number.
The Offer
The
Booked Solid System
We make the front door to your business solid. Every enquiry caught and answered within minutes, in your voice, then qualified so you can pick the jobs worth your time. All behind a website that makes you look the business.
Every door, answered
Your website form with photos, missed calls texted back in seconds, texts and WhatsApp on your own number, Facebook and Instagram messages, chat on your site, and the calls you can't take. One inbox, in your voice, day or night.
Replies within minutes, then the details gathered
The agent asks what the job is, where, when and for photos, then passes it to you ready to book. It never prices, never promises a date, and steps back the moment you reply.
One inbox, one job board
Every conversation in one place. Every enquiry a card, from new to booked to done, with surveys and quote visits straight into your diary.
Reviews and referrals
A Google review request when the job's done, and a referral ask after. Every customer is asked; anyone unhappy, you hear about first.
The numbers
Enquiries by source, booking rate, close rate, average job value. On a dashboard, and gone through on the weekly call.
Premium websiteFree for the first five
Branded to you and built to turn visitors into qualified enquiries, with the system wired in from day one.
Built around how your work comes in
Your number, your services, your questions, your tone, your rules. One app on your phone for the inbox, the board and the diary. I set it up, show you round, and keep adapting it to how you work.
Weekly call and direct founder support
You deal with the person who built your system. Glasgow-based, and you've got my number.
- Front door check before you pay a penny: every way customers reach you, tested and timed
- Logo refresh and brand kit (with a new website)
- Direct WhatsApp line to me
- First 90 days hands-on, with check-in calls weekly to start, then monthly
- Past-customer reactivation: one campaign to your old customers, set up and sent
- Training playbook: running your enquiries from your phone
- Every door tested again at 90 days, shown against day one
- Google profile tune-up, with your review link wired in
- Price-lock, your monthly never rises
- Every new door as it lands, at no step up in price
The first five firms get most of the setup fee knocked off and the website thrown in, in return for a testimonial. Four places left.
One flat monthly, whatever doors you use. We talk you through it on the call. The contract is three months, then 30 days' notice.
The process
What happens
after you book.
No three-month onboarding and one app to log into. There is a fortnight of back and forth, because it has to sound like you and catch the doors you actually use. Then it goes live and you deal with the person who built it.
A 15-minute call
We look at how enquiries reach you now, where they go cold, and whether this is worth building for your firm. Free, and useful even if you don't go ahead.
A fortnight of building it with you
You give us samples of how you talk to customers and tell us what you'd never say. We connect your number, your WhatsApp, your form and your socials, put the app on your phone, and you fire test enquiries through until the agent sounds like you.
Live, and you've got my number
Live in about 14 days. Weekly check-ins to start, then monthly, and a direct line for anything in between. Not happy with the build in the first 60 days? Full refund, no questions.
Book a call
Fifteen minutes,
to see if we're a good fit.
You talk to me, the person who built it. We look at how enquiries reach you today and I'll tell you straight whether this is worth it for your firm. One flat monthly, and we go through it on the call.
Jamie Sim
Built solo in Glasgow. You get my number, not a help desk.
Running live for Fix It, renovation and maintenance in Glasgow's West End. We built their website and the enquiry system behind it.